Monthly Archives: September 2013

Content Marketing

Content marketing is a kind of advertising technique where information (media content) is created, shared and published with the aim of getting more customers. Information can be in different forms which include e-books, videos, news, case studies, photos, how-to guides, questions, infographics among others.  How does a web master get inspiration for this? Does a tool such as Kontent Machine play an important role? The process does not target on selling but on communicating to potential business customers. Moreover, it inspires business loyalty and practices from purchasers by delivering on-going and persistent information.

Content Curation TechniquesYour business data offers an ideal way to connect with customers, gain trust and build credibility. The progress is more vital within global business environment considering the current advancement in digital technology and growing competition in businesses. Any information provided should be visionary, cutting edge and unbiased.
While it is meant to drive profitable customer practices, content marketing content marketing should also attract and retain clients by forming crucial intention of altering or improving consumer behaviour. That is also a constant progression that is conveniently integrated into the full marketing strategy. Apart from pitching your products or services, you can also relay data to ensure your clients are more informed. Content marketing usually covers below 4 major areas:

1. Market Research
Content marketing normally deals with managing expectations. That can be achieved by drawing a road map with all details clearly outlined to ensure everyone carries their duty to perfection. Market research is a challenging sector and patience is a big factor. This ensures there is strong foundation ensuring proper planning. This is where Kontent Machine can really com into its own. With the ability to scape and gather literally tens of thousands of pieces of writing, images and videos on just about any topic. This is the research material you need for an effective CM strategy.

2. Process and Governance
Publishing mediums like magazines and newspapers provides a great source in organizing your content. Within your business, various teams need to function together and create content that is consistency and continuity for great user experience. In addition, that is significant to ensure mess-free content for your site.

3. Editorials and Execution
You should have particular editorial structures and consistency for your data. This can only be achieved if there are understandable and defined editorial procedures for a marketer. Gathering information using Kontent Machine is step one. It also needs to be edited (or spun) and then redistributed. The applications that Kontent Machine interfaces seamlessly with allow this process to be carried out with complete transparency for the end user. More so, the steps should be equal to all various groups which are vital to enable relay of your information.

4. Analysis
Any great content should ensure revenue production. With good plans towards your target, you are assured your content is kept on track. Thus, any information should have the objective of boosting your entire business. On the other hand, your content should be updated which is vital for growth of future data strategies. If you are managing many niches where you do not have a great deal of in depth knowledge, you need to leverage the power of a tool like Kontent Machine 3 to enable you to both research and curate knowledge quickly and efficiently

Importance of content marketing in SEO:

How Kontent Machine Can Play A Role In Effective Content Marketing

– Quality content is favored by search engines;
– It offers a great way to focus and engage with potential customers;
– Having good content enables excellent quality links;
– Will determine the kind of user experience online;
– Brings trust for your site and organization in general;
– Identifies your company and helps you to shine over your competitors.


Tips for carrying out content marketing:

– Plan your content: You need to figure out main topics as you prioritize on different types of content;
– Content development: This is the data you prepare to send your business prospects. It can include created, curated and contributed content;
– Content distribution: after having your developed content, you send your information to the targeted people.