In quite a few of my previous articles I’ve mentioned that adding your own completely unique content from other sources is a great idea.
I’m loathed to reminisce about the “good old days” of SEO and the beginnings of content marketing, but some of the tactics used back then seem to have been lost. Not that they didn’t work, probably because they are no longer fashionable. One of these I’m going to look at here is niche research using RSS feeds
Almost Every Site Has One
If a site publishes content regularly, it will have an RSS feed, I can almost guarantee it. It might not be publicised by the site admin or owner, and in some cases they may not even be aware that it exists (Most CMS systems create one that can be read by default) . Here’s a quick tip.
Take the base URL of a site that seems to be interesting/ (trim to root url) then add “/feed” or “/feed2” to the URL and see what happens.
Once you’ve trawled your niche and found sites and blogs with RSS, you can use a reader to grab them for you. Most of this software can be scheduled to update at a frequency that suits you. I like to have my reader scan the sites I look at every time I turn on my PC. This is normally a background task that takes very little resource to perform. Then pop onto my desktop any new articles it’s found in the niches I request.
Most RSS readers work with a site list you input. Others will crawl the web for you based on keywords. Most ore free, some with more elaborate features have a fee or a small upfront cost. Either way, if content is your bag, then an RSS strategy is a great way to stay in touch and harvest free content.
How RSS Works
Basically, as a website visitor, RSS offers you an easy way of staying updated on the latest news from various websites without surfing to any of them. What you need to have is your RSS favorites and every time you sign in into your RSS reader, all of these channels are automatically updated for you to access and read.
These sources of information are known as feeds. You only get a feed when you subscribe which are often brief summaries and series of headlines of all the content published, particularly on that web-page. This allows you to scan the content available on the page efficiently.
However, some web-browsing software can automatically detect RSS feeds. For instance, Opera, and Firefox display a square orange badge for any web feed available in the address bar of the browser, especially when they find these feeds on a website. In Internet Explorer, this orange badge can be found in its toolbar.
In fact, these emblems indicate the availability of active RSS on a website to help internet users get started. Though, if you click on one of them, you will get a list of options that may seem relatively intimidating, especially if you do not understand what they mean.
How to Read RSS Feeds
Actually, reading RSS feeds can save you a lot of time and energy. You can simply review headlines from a variety of websites all available in one place, instead of scanning every web page for information. To read these feeds you require some simple things and surprisingly, some of these things you have them. You will need a computer and internet connection. You also need something that can aggregate or read RSS files. Aggregator is a good tool to use in collecting and interpreting these feeds in one given location where you will be able to read articles from various websites.
An aggregator gives you a wide range of options, such that you can easily view full articles on a single page, or organize everything by date, or keep each website separate and many more options. Additionally, it takes several forms. For example, when using current-generation web-browser to visit news sites or blogs, you will probably see a square orange logo which shows the presence of a feed. You may also see a link containing a list of RSS feeds, but this depends on what type of website you are visiting.
For getting the option to subscribe, clink on the feed link. Since different browsers deal with feeds differently, probably you will be provided with various options to handle your subscription. However, some web-browsers can handle these feeds on your behalf by letting you read them within the program itself.
In addition, the popularity of these feeds has also encouraged various online companies that give personal home-pages such as Google, Yahoo! To incorporate RSS feed readers into their services or products. For instance, you can easily add your feeds to an iGoogle, or MyYahoo!, if you have one.
Usually, personal start pages allow only a limited number of items that can be viewed per feed, though there is a possibility to see more. Most likely, these customized pages will as well group your RSS feeds together by website. For example, if you would like your feeds combined with the latest items from all the feeds on top, then consider the websites which serve as RSS feed aggregators. Additionally, these websites will provide you with an option to group your feeds together. You can put all your national news in one folder and any other similar blogs in a separate folder.
If you want features, you can also use software feed reader which will offer you more options. You will be able to save some items for later reference, synchronize between computers or computing devices, and read articles offline just to mention a few. In a nutshell, if you would prefer special features and you read so many RSS feeds, it can be a good deal to consider this software