Monthly Archives: May 2015

Why Fresh Content Updates Are Vital For SEO Success

Content, it’s all about content. Inbound marketing relies so heavily on it. If you don’t want to pay for advertising and you don’t have an extensive and maintainable email list, then inbound marketing is the key for your website success.

That can mean any number of subtle techniques and methods, but one thing they all need is a flow of fresh content.

After all, why would anyone visit your site without being advertised to unless you had something to say that they wanted to read, view or hear?

SEO Makes Content Vital

Halfway down this post we have the 7 key reasons why fresh content is vital for your web success. Feel free to scroll down and read them now.

Most Customers Don’t Buy The First Time They See Your Offer

Sad but true I’m afraid. When you finally get someone to your site the chances of them buying first time are pretty limited. Even if they click through to the sales system or shopping cart over two thirds of them will abandon the first time.

  • So what gets them to come back, sometimes weeks later?
  • What gets a customer to come back to buy a second product?
  • What does a canny webmaster do to keep his visitors returning over and over again. Buying products, creating links, sharing social media.

Simple answer.

CONTENT

But of course it can’t be the same content over and over again. It needs to be fresh. No one is going to want to read the same article twice a week for years. The internet at large is a massive sponge, always looking to suck up and devour new content.

Don’t Forget The Search Engines

Static website – nothing new to index for months or years even?

The search engines will assume your site is dead or dying. Your ranking will drop. That’s not a scare story, that’s the way it is. Even MOZ agree with this one!

So if pure SEO is your game, then regular unique content is vital.

Unique for the search engines may not be the same as truly unique of course – curation, syndication and our old favourite the high quality spin all work as well as they ever did if done in the right quantities and not over used.

But the biggest issue of all for those of you doing pure SEO is that…

Your Link Profiles Benefit From Regular Fresh Content

  • Created some WEB2.0 sites?
  • Built a few WIKI’s
  • Found a forum that let’s you post commercially on a frequent basis?
  • Created a PBN?
  • Have a social media farm?

Then guess what. The best two things you can do for these potentially powerful entities are.

  • Build links to them and
  • Add content to them regularly

The important thing about this content that surrounds your link profiles is that it doesn’t need to be human friendly in most cases.

I’m not telling you to spam junk content – but I am saying you could if you wanted.

These profiles are not your site, they are built on WEB2’s or your PBN or on Social media farms or wherever. The content is meant for the search engines not your readers. Inbound marketing via SEO rather than through social media.

That’s Where Kontent Machine 3 Or The Soon To Be Released Kontent Machine 4 Come In

7 Reasons Why Regular Content Updates Are Important For Most Websites

When it comes to a website, content is everything. It’s what attracts, keeps and brings back your visitors. But while posting information on your site is essential, of more importance is having up-to-date content. People want to find something that not only relates to them and their needs, but also new and fresh. Here are several key reasons you need to regularly update the content on your site.

1. Improved Rankings

Today, websites with quality content stand a higher chance of appearing in the top positions in search engine results than those with low quality and out-dated content. Google and other major search engines don’t simply look at keywords or keyword phrases to determine who gets the highest rankings. They also take into account the content on sites, and those with fresh and relevant content are likely to get high positions. They will also view these websites as “authorities” in their niches or areas. For businesses, top rankings mean more sales and conversions due to increased exposure and visibility.

2. More Traffic

When you get high rankings on Google, you will start to realize an increase in the number of people coming to your website. This is because more and more internet users are able to see you when they search for keywords relevant to your niche. You could also realize an increase in traffic when your existing visitors share the word with their friends about the good content on your site. Kontent Machine can create this for you!

3. Attract Repeat Visitors

One of the key reasons you need to add fresh content to your site regularly is to keep people coming back. Your visitors will always be on the lookout for your next post and will keep checking. Moreover, they will see your site as credible and very active, and could even engage with you. You will also appear to have great interest in your own brand and how it’s perceived, which increases the chances of making sales.

4. Gain Credibility

When your site has fresh content, you are able to make a good first impression. People coming to your website often expect you to keep tabs on the changes and developments in your niche. They want you to tell them what’s new and current, not what happened many years back. If all they see is out-dated and unappealing content, then they will conclude that you’re not an expert (or authority) in your particular niche and will go to other websites. That is what inbound marketing is all about.

5. Competitors Are Doing It

Your competitors are constantly blogging, sharing content on social media sites and creating how-to videos. They are always researching to determine the hottest and trending topics, and trying out new approaches every day. So, if you fail to improve your content today, you could be miles behind tomorrow. They will be drawing masses while you’ll be getting very few, if any visitors.

Check the backlinks of many of the high ranking sites form top affiliates. See how many of them are using Kontent Machine or something very similar to boost their link profiles to super high ranking. It’s worked for years, and no Penguin, Panda or manual update has ever touched these cash building profiles.

6. Links From Others

New content can encourage other websites and blogs to link to your own site. Most website owners are always looking out for relevant and up-to-date information to associate with, and they won’t hesitate to link to your site if it has what they’re looking for. You could also get links from Facebook Pages, Blogs or Twitter Stream. Building back links can help drive more traffic to your site as well as improve your SEO results.

7. Establish Your Brand Online

When combined with good SEO strategies, quality content can significantly boost your efforts towards establishing your brand and making it stand out online. People will associate the content they find on your site with your product or service, business and brand. If the information is good and relevant to them, they are likely to consider that your offerings are equally good.

Moreover, they are able to learn more about you and your business from the content. They can get quick answers to simple questions and won’t need to waste precious time trying to contact you or searching for the answers elsewhere. And when they need a product similar to what you offer, chances are that they will come to you first.

Can you create tens of thousands of words of Google friendly content every week? If you have a lot of sites can you multiply this to create hundreds of thousands of words a week?

Yes? Great  – all power to you.

If the answer is no, and you are merely mortal like the rest of us, do yourself a favour and get hold of Kontent Machine

Updating your website content is very important for inbound marketing, not just for SEO purposes, but also for your readers. People will keep on coming if you can tell them what they’ve not heard elsewhere. So strive to post new information on your site as frequently as you can!

Kontent Machine Major Update Inbound

Integration is a great thing. Bringing together your processes under one roof.

So many of my visitors here use both Kontent Machine and GSA search engine ranker, and the great news is, very soon, the developers of Kontent Machine will be bringing the two tools closer together with additions to the functionality of the word’s best content curation tool being appended with functionality that allows it to directly interface with GSA SER and provide the link building tool with the constant content it needs.

It is also heavily rumoured that these changes will allow better management and control of GSA’s many profile settings.

Great Combination GSA Search Engine Ranker with Kontent Machine

Let’s face it, GSA Search Engine Ranker is a beast of a tool, and has such a huge number of options, it’s sometimes hard to know which settings provide the best results for the type of link building you are going after. Anything that makes life easier in this regard is going to be a big win for users of the two most popular SEO tools on the internet.

Interfacing With GSA Search Engine Ranker

Now, I’ll be honest here. While I have some coding knowledge I have not backward engineered GSA or any other tool. I’m pretty certain C# is the weapon of choice for the development team, but what other options would they have when joining these two super tools together?

Today, there is a wide variety of coding languages available for web applications programmers, with each having its share of merits and demerits as well. With technology evolving quite rapidly, web experts have to keep up with new advancements regarding the coding languages and other software expertise. Different coding languages for web applications vary immensely in terms of their complexity and functionality. For this reason, it is always imperative that before settling on a programming language, first understand the type of task you wish to accomplish beforehand. For example, if you are planning to code various static web applications, you may want to consider learning more about simple HTML. Equally, knowledge in PHP, JavaScript or Ruby on Rails will come very handy when developing more advanced dynamic applications. The same concept applies when considering to create applications for use on either computers or mobile devices.

In this post, I will walk you through nine of the best languages that you can use when coding web applications.

1. PHP

PHP is arguably the most popular coding language today, with a majority of platforms such as WordPress and Magento among others built on the language. Most coders have described it as one of the most object-oriented language, especially with its ability to facilitate an easy maintenance of applications built on it. Additionally, the language is fairly simple to learn, and it’s no wonder a large number of programmers today are proficient in it. On the flipside, however, the language can be pretty expensive to maintain, considering that it lacks automated tests.

2. C Language

This is one of the easiest coding languages today and is specifically a perfect choice for novice programmers. It was first developed in 1972 and has since been taught widely in a majority of institutions of higher learning such as universities. However, C language is only used to code simple and essentially low-level web applications.

3. Java

It is widely lauded as the first wholly object-oriented coding language ever developed. The programming language operates on the principle of “Write Once Run Everywhere” popularly abbreviated as WORA. For this, Java allows for portability of the applications and other tasks completed using the language. This means that any coding done on an initial machine can then be run on other machines irrespective of their hardware or operating systems. Typically, Java language has been used in developing video games and enterprise level applications. However, when used together with Java Server Pages (JSP), Java language can also be used to code web applications.

4. C++ Language

C++ Language was developed as an improvement of the C language, serving to add more object orientation. Today, it is one of the most extensively used languages in the world with some of the fantastic applications such as Mozilla Firefox, Google Chrome and Adobe Software all built on this language. One of the major reason for its huge popularity among web applications developers is its quick processing and compilation ability. Developers proficient in C++ Language are extremely high in demand due to the demand for the language in the market today.

5. C#

C# coding language was developed in the year 2000 and is part of the Microsoft’s prestigious .NET framework. In terms of capabilities and functionality, C# is quite similar to the Java Language. This means that a proficiency in Java would make it very easy when switching to C# and vice-versa. This language has been used to code virtually all types of applications that come with the Visual Studio IDE. Additionally, it is used in developing web applications in ASP.NET. The language is also prominently employed in coding windows phone applications.

6. JavaScript

As a point of clarification, JavaScript is not to be confused with the earlier discussed Java Language since these two are quite different coding languages. It is one of the client side programming languages that typically makes it an ideal choice for processing commands on a client’s computer through a client browser. This language is used by virtually all websites today due to its ability to facilitate a more increased execution speed by applications built on it.

7. Ruby

Ruby is one of the simplest and readable coding language which is primarily dedicated to use in developing web-based applications. It was designed in 1995 by a renowned programmer, Yukihiro Matsumoto. Ruby on Rails, a web development framework powered by Ruby, has been used to build various popular websites today such as Scribd, Shopify and Github among others. The Ruby programming Language is hailed as a highly dynamic as well as object oriented, making it an excellent option for creating Domain Specific Languages.

8. Python

This is another good coding language especially for programmers and coders looking for an on object-oriented and highly dynamic language that has a strong supporting community behind it. Python is one of the languages supported on the Google App Engine platform. It also has an attractive programming framework referred to as Django, primarily dedicated to developing web applications.

9. Objective C

Initially developed at Apple in 1983, the main purpose of Objective C coding language was to address various shortcomings in the existing C Language. This included various deficiencies such as a lack of object orientation in C. Together with C++, Objective C incorporated an object-oriented paradigm. The Objective C programming language has since been used prominently by Apple Inc. in developing applications for the company’s popular iPhones and iPads.