Content, it’s all about content. Inbound marketing relies so heavily on it. If you don’t want to pay for advertising and you don’t have an extensive and maintainable email list, then inbound marketing is the key for your website success.
That can mean any number of subtle techniques and methods, but one thing they all need is a flow of fresh content.
After all, why would anyone visit your site without being advertised to unless you had something to say that they wanted to read, view or hear?
Halfway down this post we have the 7 key reasons why fresh content is vital for your web success. Feel free to scroll down and read them now.
Most Customers Don’t Buy The First Time They See Your Offer
Sad but true I’m afraid. When you finally get someone to your site the chances of them buying first time are pretty limited. Even if they click through to the sales system or shopping cart over two thirds of them will abandon the first time.
- So what gets them to come back, sometimes weeks later?
- What gets a customer to come back to buy a second product?
- What does a canny webmaster do to keep his visitors returning over and over again. Buying products, creating links, sharing social media.
But of course it can’t be the same content over and over again. It needs to be fresh. No one is going to want to read the same article twice a week for years. The internet at large is a massive sponge, always looking to suck up and devour new content.
Don’t Forget The Search Engines
Static website – nothing new to index for months or years even?
The search engines will assume your site is dead or dying. Your ranking will drop. That’s not a scare story, that’s the way it is. Even MOZ agree with this one!
So if pure SEO is your game, then regular unique content is vital.
Unique for the search engines may not be the same as truly unique of course – curation, syndication and our old favourite the high quality spin all work as well as they ever did if done in the right quantities and not over used.
But the biggest issue of all for those of you doing pure SEO is that…
Your Link Profiles Benefit From Regular Fresh Content
- Created some WEB2.0 sites?
- Built a few WIKI’s
- Found a forum that let’s you post commercially on a frequent basis?
- Created a PBN?
- Have a social media farm?
Then guess what. The best two things you can do for these potentially powerful entities are.
- Build links to them and
- Add content to them regularly
The important thing about this content that surrounds your link profiles is that it doesn’t need to be human friendly in most cases.
I’m not telling you to spam junk content – but I am saying you could if you wanted.
These profiles are not your site, they are built on WEB2’s or your PBN or on Social media farms or wherever. The content is meant for the search engines not your readers. Inbound marketing via SEO rather than through social media.
That’s Where Kontent Machine 3 Or The Soon To Be Released Kontent Machine 4 Come In
7 Reasons Why Regular Content Updates Are Important For Most Websites
When it comes to a website, content is everything. It’s what attracts, keeps and brings back your visitors. But while posting information on your site is essential, of more importance is having up-to-date content. People want to find something that not only relates to them and their needs, but also new and fresh. Here are several key reasons you need to regularly update the content on your site.
1. Improved Rankings
Today, websites with quality content stand a higher chance of appearing in the top positions in search engine results than those with low quality and out-dated content. Google and other major search engines don’t simply look at keywords or keyword phrases to determine who gets the highest rankings. They also take into account the content on sites, and those with fresh and relevant content are likely to get high positions. They will also view these websites as “authorities” in their niches or areas. For businesses, top rankings mean more sales and conversions due to increased exposure and visibility.
2. More Traffic
When you get high rankings on Google, you will start to realize an increase in the number of people coming to your website. This is because more and more internet users are able to see you when they search for keywords relevant to your niche. You could also realize an increase in traffic when your existing visitors share the word with their friends about the good content on your site. Kontent Machine can create this for you!
3. Attract Repeat Visitors
One of the key reasons you need to add fresh content to your site regularly is to keep people coming back. Your visitors will always be on the lookout for your next post and will keep checking. Moreover, they will see your site as credible and very active, and could even engage with you. You will also appear to have great interest in your own brand and how it’s perceived, which increases the chances of making sales.
4. Gain Credibility
When your site has fresh content, you are able to make a good first impression. People coming to your website often expect you to keep tabs on the changes and developments in your niche. They want you to tell them what’s new and current, not what happened many years back. If all they see is out-dated and unappealing content, then they will conclude that you’re not an expert (or authority) in your particular niche and will go to other websites. That is what inbound marketing is all about.
5. Competitors Are Doing It
Your competitors are constantly blogging, sharing content on social media sites and creating how-to videos. They are always researching to determine the hottest and trending topics, and trying out new approaches every day. So, if you fail to improve your content today, you could be miles behind tomorrow. They will be drawing masses while you’ll be getting very few, if any visitors.
Check the backlinks of many of the high ranking sites form top affiliates. See how many of them are using Kontent Machine or something very similar to boost their link profiles to super high ranking. It’s worked for years, and no Penguin, Panda or manual update has ever touched these cash building profiles.
6. Links From Others
New content can encourage other websites and blogs to link to your own site. Most website owners are always looking out for relevant and up-to-date information to associate with, and they won’t hesitate to link to your site if it has what they’re looking for. You could also get links from Facebook Pages, Blogs or Twitter Stream. Building back links can help drive more traffic to your site as well as improve your SEO results.
7. Establish Your Brand Online
When combined with good SEO strategies, quality content can significantly boost your efforts towards establishing your brand and making it stand out online. People will associate the content they find on your site with your product or service, business and brand. If the information is good and relevant to them, they are likely to consider that your offerings are equally good.
Moreover, they are able to learn more about you and your business from the content. They can get quick answers to simple questions and won’t need to waste precious time trying to contact you or searching for the answers elsewhere. And when they need a product similar to what you offer, chances are that they will come to you first.
Can you create tens of thousands of words of Google friendly content every week? If you have a lot of sites can you multiply this to create hundreds of thousands of words a week?
Yes? Great – all power to you.
If the answer is no, and you are merely mortal like the rest of us, do yourself a favour and get hold of Kontent Machine
Updating your website content is very important for inbound marketing, not just for SEO purposes, but also for your readers. People will keep on coming if you can tell them what they’ve not heard elsewhere. So strive to post new information on your site as frequently as you can!