The chances are that, if you have a commercial website either as a lone SEO or affiliate marketer, or an SMB, it is built around a content management system (CMS)
At this point it’s worth saying that, initially WordPress was not a content management system at all – it’s a blogging platform. However, over the last 5 years it has morphed into a very well featured web platform that, with the right configuration and plugins, is capable of performing just about any task.
Kontent Machine’s Flexibility
Recently I’ve had conversations with marketers who seem to think that Kontent Machine somehow only “works” with WordPress. I’m not entirely sure how a misconception like this comes about, but let’s say for the record that it’s not the case. Kontent Machine can work with any CMS, indeed any website. In fact it makes no difference what-so-ever to the use of the tool. But for all that it is worth taking a look at some of the more popular CMS choices besides WordPress even if it’s just to de-mystify them a little.
Your CMS Choices
If you are building a new website or updating an existing one, one of the things you will definitely consider is a content management system, also referred to as CMS. Content management systems are very important to a website as they help with the addition of content, updating of your website or blogs, adding of images. However, one of the most vital uses of a CMS is when it comes to implementing SEO strategies. Having an SEO friendly content management system helps to increase the performance of your SEO techniques, which allows your website to compete favourably in the digital marketplace.
Why should you use a Content Management System?
Before the importance of SEO was fully realized, content management systems were used to help companies build and update their websites. However, they have since evolved and are now being widely used for SEO purposes. When it comes to SEO, a content management system can help you with:
1) Allowing multiple editors to contribute content to a website – if you want to increase your search engine rankings, you will need quality content in a large quantity. Content management systems allow several people to contribute content, which can provide you with both quality and quantity content.
2) Frequent updating of content – an SEO friendly website should have fresh content all the time. Content management systems make it easy to add content to your website or blog, which makes sure users have access to fresh content all the time.
3) Increased functionality – functionality is vital when it comes to SEO. Content management systems increase functionality of blogs and e-commerce websites, which helps to improve the user experience.
What to look for in a CMS
Today, there is an endless list of content management systems, some of them available for free and others at a relatively cheap price. The problem with having so many different options to choose from is that people often tend to make the wrong choice. In SEO, this can prove to be a costly mistake.
When choosing a content management system, the following are some of the things you should consider:
– Easily customizable meta tags
– Clean code – this helps to reduce the chances of anyone adding malicious sections to the code
– Plugins – plugins increase the functionality of your website, which improves the user experience
– SEO-friendly URLS –the CMS should help to create search engine friendly URLs that contain the relevant keywords
– Optimized load speed – the CMS should be light enough to ensure page load speeds remain optimized
– Built in RSS feeds – Really Simple Syndication (RSS) feeds help to increase the effectiveness of your SEO strategies by ensuring you have great incoming links.
– Easily integrated with social media sharing buttons – Social media platforms have the ability to take your content viral and bring you quality traffic. A good content management system should be able to tap into this resource.
– Customizable permalinks
– Easy to integrate with Webmaster tool and Google Analytics
If you are searching for a good content management system, below are the top three options that are available:
WordPress is an open source system that is used by people who want to easily manage their websites or blogs. Originally, it was created as a blogging platform. However, it has since evolved to become one of the most used SEO-friendly platforms.
WordPress comes with lots of customizable themes, plugins and tools, which make it easy to build a website and manage them. It is designed to comply with Google’s algorithms, which ensure that your website or blog is listed in search engine results. It also allows you to cleanly build and update your website, which ensures that you do not get experience issues such as URL anomalies and duplicate content.
In addition, it comes with several applications that you can use to easily update content on your website or blog. With WordPress, you can even update your content using a mobile device such as a smartphone or tablet.
Joomla is another open source content management system. In terms of popularity, it ranks second just behind WordPress. It is usually used for small to medium-sized e-commerce businesses. The system comes with shopping cart modules that are vital for websites that require eCommerce capabilities.
Drupal is a powerful content management system that is ideal for large scale businesses. It comes with several add-on modules that allow you to manage several websites simultaneously and with a lot of ease. The only drawback of the system is that it does not come with free themes or plugins. However, with a good web design and development team, you can be able to create a very great SEO-friendly website.