Updates Can Improve SEO And Visibility

By | July 8, 2016

Benefits of Updating Your Website

Any business that generate online income knows the benefits associated with a website. A well maintained website can generate more sales hence in the long run improving the company’s bottom line. It is thus important to put great effort into the planning, developing and above all updating and maintaining your website. The following are some of the benefits of frequently updating your website;

update website security and content

Updating your sites code for security or content for visitors has benefits in trust and authority

Security
This comes as the number one reason why you should update your website. Cybercrime has become part and parcel of online business, a good example is hacking which happens on a daily basis, months or even years without you knowing. As technology progresses, internet security is constantly changing. A weak site is prone to various exploitations such as spamming or advertising. Each day, new loopholes are likely to be found hence it is important to regularly look after your website, giving closer look at PHP and the scripts. Incorporate security elements such as encryptions in your updates.

Attracting Search Engines
Search engines are used in seeking out new information. These informations are used to analyze and rank various websites. Websites that rank higher are those that frequently update their content since they are considered more important compared to those with static pages. Based on the frequency your website content is updated, you could potentially become a reliable source of information. No one needs to explain to you that a static page is likely to lose visitors, including Google itself. Getting rid of old content can easily be done through updating your home page, adding links and blogs.

Reinforcing Branding and Marketing Efforts
Updating the normal marketing materials can be quite expensive. A website is the best marketing alternative. A good way of rejuvenating your marketing campaign is through copywriting changes, which is always viewed as a way of reaching out to potential customers on new products or services, or any other information that illustrates your firm’s brand attributes. Even more effective way is to incorporate social media tools such as Twitter to your website.

Strengthening the Competitive Advantage
Updating your website is a good way of being competitive in the market. It perfectly works when you’re in a competition that only offers stale information. Your target audience will definitely shift to you if you are offering something new and different. It may be that the potential clients view you as an expert since you have this new product or service. It is also important to frequently update your website to remain relevant in the market. You may be in a very competitive market where any slight mistake such as lack of regular update may lead you to being pushed out of the market.

Tracking Your Performance
A website is an important tool in tracking your performance. Updating your website with fresh content can tell you a lot about your clients. Attracting traffics is the key reason of frequent updates. An increase in traffics will definitely symbolize that the updates are indeed popular among your customers. This will assist you in discovering successful buying patterns and sales campaigns. If there is no progress even after updating your website, this is a red flag, thus you should adopt other techniques such as relevant information which can attract customers.

Communication
Gone are the days where all sorts of communication revolved around phone calls. Nowadays, potential customers prefer online communication as a way of connecting with the company. A busy website is the ideal platform where online communication can take place, providing many channels to get in touch with the outside world. Most clients like to go through customer reviews before making any purchase. An updated website will try and put such issues into consideration where customers can talk, share ideas and recommend freely.

Responsive Web Design
As technology keeps on advancing, there is a likelihood that your website will not be used on a computer or PC, but rather on mobile devices. Stale and static websites are likely to be left behind. It is thus important to update your website so that it cannot only look good on mobile devices but functions well too. Include basic features such as screen resolution and navigation.

Networking
This is a key factor in any business owner. There are different ways of networking such as meeting socially, at events or conferences. Imagine how embarrassing it is handing a business card for a website that was last updated five years ago. Your potential visitors need to know how passionate and organized you are. There are few chances that a person will visit your website for a second time when it hasn’t been modernized for quite some time.

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