The Importance Of Outbound Links and Citation

By | August 2, 2016

Selfish SEO – We all do it. Creating links for the sake of it.

I’m regularly asked to appraise someone’s website and SEO situation and this issue of slefish linking is the second most common issue I find

The first? Oh since you ask (you did ask didn;t you? Is that the website, that the owner often tells me is a labour of love, took hundreds of hours to build and add content, and has had professional SEO done to it – is complete garbage of the type that someone with a limited amount of experience could have knocked up in half a day with a $50 budget – but that’s another story

My issue with selfish linking is threefold…

  • Firstly, it is a footprint. Google looks at a site with many inbound links and no (or very few outbounds) and immediately gets suspicious. It is a red flag of self promotion and adds a few points to the “How soon shall we send Mr Penguin coming to visit?” tally.
  • The second is that where your links are concerned. Creating WEB2.0 sites with a ton of great content that only links back to you is another red flag. Imagine how confusing it is for a search engine to see 4 links on a page and try and work out who created that page and whether it is slef promotional? A much harder task.
  • Thirdly, and perhaps the most important. Is that if you are trying to sell something, or convince someone to click a link, then to be really good at that. To get the most sales or clicks you can, thet person is going to need to trust you. If you clim your product is the best thing since sliced bread, and that they really really need it, then show they why. Link to testimonials, people who have suffered from not having whatever it is you are selling. Prove your selling case by linking to none commercial sites that make the point for you. Build that trust and make the sale or conversion.

The Long Answer to Why Citation is Vital to Trust and Brand Building

The recent years have seen citation become one of the most important elements of content marketing. Here, the term “citation” is referring to the outbound links in an article that direct readers to sources backing up the points the author wants to prove. Citations are useful both as SEO tools and ways of building readers’ confidence. Read on to find out what makes citation the key to successful content marketing.

Using citation invites positive participation and contribution

The online world is filled with highly dedicated, smart, and talented individuals who would either help you in becoming successful or prevent you from growing. When you use citations, particularly in an opportunity-driven, consistent manner, you are actually building incentives for skilled social media users, bloggers, forum participants, online journalists, and all other Linkerati for engaging with your website. It’s true that initially i.e. when you are not too big, the incentives will be small. However, the value increases over time. Never commit the mistake of underestimating the benefits of rewarding the community you belong to; it has helped numerous brands to become successful both off and online.

By using citations you will be able to incentivize links in

Barring a few notable websites such as YouTube and Wikipedia, websites earning links often deliver notable performance even when they link out themselves. When an author links out, other content creators and websites receive signals, which suggest that the author is looking to take part in the natural linking atmosphere of the web. This, in turn, helps the author in incentivizing links in.

Search engines tend to reward the habit of using citations algorithmically

After spending hundreds of hours checking spam analysis, experts have come to know about some exciting applications and theories. Among them, one theory is particularly interesting; it’s called the anti-trustrank or reverse theory. This theory treats the cited source as a sign of spamminess or quality. It’s true that looking at the links earned by you is an extremely vital factor when it comes to the quality of your website, but for search engines, checking the websites cited by you is as important when it comes to determining your website’s quality.

A high quality website would mostly link to sites that are also of high quality; low quality websites, on the other hand, would lead the visitors to other junk sources. Search engines can mine these chains of value and trust algorithmically in order to greet users with improved search results. You can take advantage of the anti-trustrank theory by citing sources that would be loved both the search engines and your targeted users.

Citations will make your website a more scalable and valuable resource

You might have built an amazing website, but still it would be impossible for you to make every people happy. That’s because you will not succeed in providing every single thing to every single individual or offer every relevant fact a visitor might need on the topic your website features. As a result, it’s always a good idea to utilize the power of the Internet. Including citations will not only allow you to prove that the information provided by you is correct, but will also help readers to gather more knowledge on the topic. As a result, using outbound links is a simple, scalable way of making your website’s experience more rewarding and enriching for visitors.

In conclusion

While all the above points are true, to enjoy the advantages of using citations, you must follow a few rules when incorporating outbound links into your articles. The links you incorporate must be contextual. So, when writing one article (published on a renowned entertainment, technology, or news website), you can refer to another article that gives your post a background or from which your post is inspired.

You must prevent yourself from incorporating too many outbound links. This will make your content appear like a link farm, which will end up running your website’s SEO. Incorporate these links only if you feel that adding the link would allow your visitors gaining more knowledge on the topic discussed.

Another thing you should remember is that the keywords used in the anchor text of your outbound links should be words taken from the website you are linking to. This will allow the website cited by you to retain and build value on search engines and assist you in building an impressive application for your niche.

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